On September 1, 2024, Jennifer Anderson-Ehrlich began her appointment as the organization’s fifth Executive Director. Anderson-Ehrlich, a seasoned professional with a diverse background in fitness, coaching, and education, brings a wealth of experience and vision to the organization.

Jennifer Anderson-Ehrlich joins Sportswomen of Colorado (SWOC) from the fitness industry, where she established herself as a successful businesswoman, personal trainer, and Pilates instructor. Over the years, she designed and marketed numerous specialized workshops, including “Pilates for Golfers,” “Active Aging and Balance at Home,” and “Pilates for Tennis.” Her expertise in these areas not only highlights her understanding of the importance of staying active but also her commitment to improving the quality of life for her clients through targeted exercise programs.

A former collegiate athlete, Anderson-Ehrlich played basketball for Metropolitan State University of Denver. Her passion for sports continued as she transitioned into coaching at the college level. She later pursued teaching credentials, which she utilized while educating young minds at a Montessori school in northwest Denver.

“Two years ago, after attending my first Sportswomen of Colorado awards ceremony I left feeling inspired by the work of the organization. Their commitment to honoring and awarding the women and young female athletes of Colorado left me full of gratitude and I was so honored to be able to sit in a room full of such greatness. Upon leaving, I could not help but wonder to myself “How else might I get involved?” When this opportunity arose, I could not pass it up!”

In her new position, Anderson-Ehrlich aims to further the mission of Sportswomen of Colorado. Her multifaceted background and proven leadership in business, fitness and education make her uniquely qualified to lead the organization into its next chapter.

“Deep down I’m still a little girl cartwheeling down the court and cheering for all the female athletes out there – young and old breaking records, knocking down barriers and changing the landscape for all of us out there. I love all celebrations of all female athletes in all realms. I love the stories and I believe in the mission of the Sportswomen of Colorado.” “Jennifer’s diverse experience and passion for empowering women through sports and fitness make her an ideal fit for our organization,” said SWOC Board of Directors President Laura Fischer. “We are confident that under her leadership, Sportswomen of Colorado will continue to thrive and expand its impact.”

As she steps into her role as Executive Director, Anderson-Ehrlich is expected to bring fresh perspectives and innovative ideas to enhance the programs and initiatives of Sportswomen of Colorado. Her vision includes expanding outreach efforts, creating new partnerships, and continuing to build on the success of the annual celebration which honors the state’s top female athletes, coaches, and contributors each March.

“I am excited to mesh my teaching, coaching, love of fitness and sports to continue the work SWOC has achieved over the past 50 years and continue to elevate our statewide focus. I expect to maintain the current relationships with supporters and strive to create new opportunities with new community members with whom I have established relationships. I look forward to expanding the work currently in elementary schools between college teams and Physical Education teachers and aspire to create more opportunities for our youth statewide.”